Such as we start to understand the patient needs when users navigate through the website—they are often very stressed and anxious about their health concerns—so we focused on creating a calming, reassuring experience. This was achieved by using light, soothing color palettes, clear typography, and clean, uncluttered layouts. Our goal was to build a design that not only looked visually appealing but also put users at ease by reducing cognitive load and supporting their decision-making processes.

We carefully considered the unique needs of different user groups: patients seeking reliable information, doctors looking to manage their schedules, and hospital staff navigating large datasets. By mapping out detailed user flows and journey maps for each group, we identified their pain points and how the interface could better support their tasks. For patients, this meant ensuring that the homepage prominently displayed search options and live chat support to quickly address their concerns. For doctors, it meant designing intuitive dashboards where they could track appointments and tele-consultations seamlessly.

We also incorporated clear and consistent brand elements from the established guidelines to maintain trust and build credibility. This involved choosing colors and fonts that aligned with Hosplan’s brand identity while supporting readability and accessibility across devices. Every design decision was guided by empathy for the users’ contexts and needs—whether they were in urgent need of medical care, researching complex treatments, or trying to find a trustworthy specialist.Testing and Iteration.